Setting Up Google Analytics & Tag Manager

Google Analytics (GA) and Google Tag Manager (GTM) let you track visitor behavior on your booking pages, measure conversions, and analyze your campaigns.

1. Log in to Cal ID.
2. Click Apps in the left sidebar.
3. Filter by the Analytics category to find tracking tools.

1. Find the Google Analytics card and click Install.

2. Choose the account.

3. Select the event types to track, or Set up later.

4. Enter your Tracking ID (G-XXXXXXX or UA-XXXXXX-Y).

5. Click Save.

1. In Google Analytics, click Admin (gear icon).

2. Under Data collection, click Data Streams.

3. Open your web data stream (or create one) and copy the Measurement ID.

• Create a property for your booking site.
• Set up events like Booking Form View, Submission, and Payment Completed.
• Conversion goals based on those events.

1. Find the Google Tag Manager card and click Install.

2. Choose the account.

3. Select the event types.

4. Enter your Container ID (GTM-XXXXXX).

5. Click Save.

• Tags for Google Analytics, Meta Pixel, or other tracking.
• Triggers for when tags fire (e.g., the booking success page).
• Variables to capture booking data like event type name.

Verify: check the Real-time report in GA, or use Google Tag Assistant to confirm the GTM container loads on your booking page.

1. Open Event Types and click Edit on the event.
2. Open the Apps tab.
3. Toggle Google Analytics and/or Google Tag Manager ON.

4. Paste the specific ID (G-XXXXXXX / UA-XXXXXX-Y for GA, GTM-XXXXXX for GTM) and Save.

Why per-event tracking? Track high-value sales calls separately, keep team data from mixing, and fire marketing tags only for specific services.

Updated on: 04/08/2026