Integrating Meta Pixel

Connecting Meta Pixel (formerly Facebook Pixel) with Cal ID tracks conversions, optimizes your Facebook ad campaigns, and builds custom audiences from your scheduling data — no custom code needed.


Step 1: Find your Meta Pixel ID


  1. Log in to Meta Business Suite / Business Manager.
  2. Open All Tools › Events Manager.
  3. Under Data Sources, select your web asset (Meta now calls the Pixel a component of a Dataset).
  4. Open its Settings tab.
  5. Copy the Dataset ID (Pixel ID) — a long number.


Step 2: Install Meta Pixel in Cal ID


  1. Log in to Cal ID and open the Apps section.
  2. Search for Meta Pixel and click Install.



  1. Choose a Personal or Team account.



  1. Select the event types to track (or skip and configure later).



  1. Paste your Pixel ID (now or later).



  1. Submit — you're redirected back to Cal ID.


Manage the Pixel per event type


  1. Open Event Types and click Edit on the event.
  2. Open the Apps tab and enable Meta Pixel.
  3. Paste your Pixel ID and save.


Understanding your data


Successful bookings fire a built-in event called booking_success_v2, ready to map for ad conversions out of the box.


Note on discrepancies: small differences between Cal ID bookings and Meta Events Manager are normal — caused by cookie restrictions, ad blockers, multi-device behavior, or your Meta attribution window.


Checklist


  • Copy your Dataset/Pixel ID from Meta Events Manager.
  • Install the Meta Pixel app in Cal ID.
  • Paste the ID in the app setup or per event type's Apps tab.
  • Run a test booking and confirm booking_success_v2 fires in Meta.

Updated on: 04/08/2026

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